There were once 20,000 Mail Pouch Barns spread across 22 states. Farmers received $20-$40 (in today's dollars) to allow Mail Pouch to use the side of their barns as advertisements. While that wasn't much cash, they also agreed to paint the other three sides of the barn any color the farmer wanted as part of the deal. One less thing for the farmer to worry about and $40 bucks in their pocket wasn't such a bad deal! And it was a steal for Mail Pouch Chewing Tobacco.
The advertising scheme was suspended in 1992 when the lead barn painter, Harley Warrick retired. I imagine it probably got pretty hard to find fresh canvasses, too, as ADM and Monsanto were well on their way to gobbling most of America's family farms.
This photograph was captured with a DJI Phantom 3 Professional drone.
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